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Saturday, April 26, 2008

When Logo Design Goes Wrong

  The Office of Government Commerce, an office of the treasury in the United Kingdom, is commonly known as OGC. An investment of £14,000 was put into a logo design, which resulted in a nice formal image of the OGC acronym.

According to insiders, within seconds of unveiling employees spotted the problem with this proud logo. This despite it already being etched in mouse pads and pens. If you turn it on it's side, you should notice the problem.

<A hallarious animated version (gif) was posted here>

<The UK Telegraph - OGC unveils new logo to red faces> (4/25/2008)

1 comment:

  1. Oh man... that is just wrong. How the hell do you spend that much money and do inadequate investigation into how it looks in various positions?

    Wow... excellent find! Damn Brits!